Passionate Enthusiast
Engaging. Fun. Dynamic.
This is how we tell our story
Vibrant experiences abound at UM, which ignite success and create everlasting memories. Build on the solid foundation of the Red passionate characteristics already being expressed to and realized by the market. By being more emotive and assertive in storytelling to propel past the competition, the audience will feel a much more meaningful way UM’s electrifying and enthusiastic personality within the experiences offered to students.
Step 1: Get into character
You’re about to communicate the story of The University of Mississippi by creating your own on-brand messaging. The first step is to get yourself into character. Remember, The University of Mississippi is a singular human being with one voice—not a fragmented personality that people can’t recognize. So, you must start by assuming the persona of the institution. You are writing and speaking on behalf of this human personality regardless of the specifics of the message.
Step 2: List your evidence
Motivated by the personality and character of The University of Mississippi, identify the tangible evidence that is important to your message. Don’t worry about creative flair, just make a list of facts, data, events, details, people, places, and other pertinent information about the message you desire to create.
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Step 3: Map evidence to a dimension
These dimensions offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” and find the right dimension for your evidence.
An interactive community that pursues new interests and adventures together.
Caring deeply for UM in all its struggles and unity and approaching every new day with enthusiasm.
Creating everlasting memories on a illustrious campus that is cause for constant celebration.
Maintaining a spirited environment that encourages positive action and vibrant growth.
Integrating diverse aspects of the University to ignite a better, richer, and more exciting experience for all.
Step 4: Find your storyline
Next, your chosen dimension will guide you to the best storyline for the message you’re crafting. For example, a Red dimension will guide you to the corresponding Red storyline. Note that each storyline is weighted toward certain color characteristics in The University of Mississippi’s personality, which will influence the tone and style of your writing.
Step 5: Gather keywords and phrases
For your final step, gather appropriate keywords and phrases that align with your chosen storyline and dimension to help you in the creative writing process. These can be any bits of content that you feel are inspiring and appropriate for your message.
Up the Ladder |
Down the Ladder |
| Evidence:
Start by listing your evidence, or fact |
Storyline: Start by utilizing the main storyline. |
|
Dimension: Integrate the essence of your selected dimension. |
Dimension: Integrate the essence of your selected dimension. |
|
Storyline: Finish by connecting to the main storyline. |
Evidence:
Finish by connecting your evidence, or fact |
Example Finished Product
Our dynamic community brings passion and excitement to every endeavor.
At the University of Mississippi, we celebrate the interaction between a campus and community in constant motion. Dynamic spaces bring the generations together to create everlasting memories. Vibrant opportunities ignite dreams and create a runway to success. Spirited students embrace diverse experiences that breed fun, curiosity, and an infinitely broader outlook on life. From the first step on campus extending through all four years, and all the years after, people can feel and share in the passion and excitement of the University.