Inspired Leader
Beautiful, Established, Prominent.
This is how we tell our story
To differentiate from its competitors and capitalize on what is genuine, UM is poised to combine the Pink Inspirer and Blue Leader as a dynamic duo. By pairing these two powerful archetypes together, this will draw attention and keep the market intrigued and interested. Draw the audience in with your beauty, charm, and influence, then tell impactful stories about how UM prepares generations of people to make Mississippi, the United States, and the world a better place.
Step 1: Get into character
You’re about to communicate the story of The University of Mississippi by creating your own on-brand messaging. The first step is to get yourself into character. Remember, The University of Mississippi is a singular human being with one voice—not a fragmented personality that people can’t recognize. So, you must start by assuming the persona of the institution. You are writing and speaking on behalf of this human personality regardless of the specifics of the message.
Step 2: List your evidence
Motivated by the personality and character of The University of Mississippi, identify the tangible evidence that is important to your message. Don’t worry about creative flair, just make a list of facts, data, events, details, people, places, and other pertinent information about the message you desire to create.
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Step 3: Map evidence to a dimension
These dimensions offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” and find the right dimension for your evidence.
A place of significance and beauty that fosters among students, faculty, staff and alumni a feeling of common purpose.
Carrying forward the best of our past to maintain and expand our national reputation.
Developing strong leaders and programs recognized and respected for their positive influence worldwide.
Blending traditions and new insight within a timeless commitment to the liberal arts.
A feeling of warmth and enchantment evoked by the aesthetics, hospitality, and people of the campus.
Step 4: Find your storyline
Next, your chosen dimension will guide you to the best storyline for the message you’re crafting. For example, a Pink/Blue dimension will guide you to the corresponding Pink/Blue storyline. Note that each storyline is weighted toward certain color characteristics in The University of Mississippi’s personality, which will influence the tone and style of your writing.
Step 5: Gather keywords and phrases
For your final step, gather appropriate keywords and phrases that align with your chosen storyline and dimension to help you in the creative writing process. These can be any bits of content that you feel are inspiring and appropriate for your message.
Up the Ladder |
Down the Ladder |
| Evidence:
Start by listing your evidence, or fact |
Storyline: Start by utilizing the main storyline. |
|
Dimension: Integrate the essence of your selected dimension. |
Dimension: Integrate the essence of your selected dimension. |
|
Storyline: Finish by connecting to the main storyline. |
Evidence:
Finish by connecting your evidence, or fact |
Example Finished Product
Our premier experience inspires lives of leadership and purpose
At the University of Mississippi, we are a flagship institution proud of our successes and elevated by our excellence. The significant beauty envelops our community with a feeling of common purpose and invites us into a timeless experience far bigger than ourselves. Setting the bar in academic programs and our commitment to the liberal arts, we are preparing generations of students with the distinct ability to move our people and our world forward. Driven and idealistic, we are continuously refining who we are to lead and serve in powerful ways.