Caring Provider
Hospitable, Inclusive, Empowering
This is how we tell our story
While the University of Mississippi has portrayed some Purple provider qualities in the past, it has not taken ownership of them fully. UM should go beyond the expression of a welcoming institution to proclaim stories of how it invests actively to ensure each person sees and realizes their true potential. The market is unclear about the Purple nature of UM’s story so by staking claim to it in a more emotive and passionate nature, the market will take notice and laud its deep sense of care.
Step 1: Get into character
You’re about to communicate the story of The University of Mississippi by creating your own on-brand messaging. The first step is to get yourself into character. Remember, The University of Mississippi is a singular human being with one voice—not a fragmented personality that people can’t recognize. So, you must start by assuming the persona of the institution. You are writing and speaking on behalf of this human personality regardless of the specifics of the message.
Step 2: List your evidence
Motivated by the personality and character of The University of Mississippi, identify the tangible evidence that is important to your message. Don’t worry about creative flair, just make a list of facts, data, events, details, people, places, and other pertinent information about the message you desire to create.
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Step 3: Map evidence to a dimension
These dimensions offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” and find the right dimension for your evidence.
Fostering a place of home and welcome, and going the extra mile to ensure others feel a part of the University community.
Sharing an intimate and common affection that binds us together and forms relationships that last for life.
Consciously opening arms to everyone and ensuring every student is represented and heard.
Caring for students through every milestone, providing the strong advising and resources to ensure their success.
Equipping students with the means and growth opportunities to reach goals and realize their true potential.
Step 4: Find your storyline
Next, your chosen dimension will guide you to the best storyline for the message you’re crafting. For example, a Purple dimension will guide you to the corresponding Purple storyline. Note that each storyline is weighted toward certain color characteristics in The University of Mississippi’s personality, which will influence the tone and style of your writing.
Step 5: Gather keywords and phrases
For your final step, gather appropriate keywords and phrases that align with your chosen storyline and dimension to help you in the creative writing process. These can be any bits of content that you feel are inspiring and appropriate for your message.
Up the Ladder |
Down the Ladder |
| Evidence:
Start by listing your evidence, or fact |
Storyline: Start by utilizing the main storyline. |
|
Dimension: Integrate the essence of your selected dimension. |
Dimension: Integrate the essence of your selected dimension. |
|
Storyline: Finish by connecting to the main storyline. |
Evidence:
Finish by connecting your evidence, or fact |
Example Finished Product
The care and embrace of the university family empowers true potential
At the University of Mississippi, we resolve to welcome all people with open arms. Our community emphasizes the value of personal connections, which leads to relationships that bind us for life. We encourage diverse connections and take the extra steps to make each individual feel a part of UM. Students encounter here a culture of caring that strives to recognize need and provide the resources and relationships to help them accomplish anything. Whatever a person’s stage of life, whatever their goals, however far reaching, UM invests actively and personally to see them to their true potential.