Brand Personality
Our brand personality plays a key role in how we communicate with our audiences.
Our history is rich and complex.
More than a university, we’re a living library of stories waiting to be told. A testament to the institutional will. A pathway to a more prosperous future.
We’re the home of the blues and countless literary legends. We have a history of making history. Every chapter, lesson, and breakthrough has informed who we are today:
Dedicated to educating the state of Mississippi and beyond. Persevering through all to grow toward something bigger. Because we’re rebels in our way.
A community united in spirit and mission, working to improve ourselves and empower those around us. In a region where our impact is felt everywhere, we aren’t defined by a single direction. We move the world forward, driving the pace at every turn. We lead from the University of Mississippi, creating change that amplifies. By inspiring new conversations, connections, and ideas, we’ll share stories, drive progress, and make history.
Ole Miss: Build your Legacy.
Our Personality
Personality is what humanizes our brand. These characteristics and qualities define the way our communications should look, feel and sound, and they shape every part of the Ole Miss brand.
Red - Passionate Enthusiast
We have true passion for this place, what we do and those we serve. We’re energetic and vibrant.
Purple - Caring Provider
Committed to providing the best possible experience for every member of the community
Blue/Pink - Inspired Leader
Ole Miss prepares generations of people to make the world a better place, starting in Mississippi.