Colors

Our color palette helps people identify our brand at a glance. The way we use our colors contributes to the mood of our communications, bringing energy and pride to each of our pieces.

  1. Brand Guidelines
  2. Visual
  3. Colors

Primary Colors

Our primary palette consists of Lyceum Red, Oxford Blue and Magnolia White. These colors are one of the strongest and most recognizable representations of our university. They should always be the dominant colors in our communications.
lyceum red

Lyceum Red

CMYK: 12 100 94 03

RGB: 207 20 43

HEX: #CF142B

PMS: 186C

oxford blue

Oxford Blue

CMYK: 99 87 44 49

RGB: 20 33 66

HEX: #142142

PMS: 2767C

magnolia white

Magnolia White

CMYK: 0 0 0 0

RGB: 255 255 255

HEX: #FFFFFF

Do

Lean on the primary colors for formal communications.

Do Not

Opt out of using primary colors for any reason without working with Brand Services.

Secondary Colors

While the primary colors should lead the way in our communications, these colors do have their limitations in application. We have curated a group of secondary colors to support the primary colors in situations where more colors are needed for a more compelling or nuanced design.
powder blue

Powder Blue

CMYK: 100 20 0 5

RGB: 0 107 166

HEX: #006BA6

PMS: 307C

river

River

CMYK: 61 0 8 0

RGB: 272 198 228

HEX: #48C6E4

PMS: 305C

B.B.

B.B.

CMYK: 28 2 0 0

RGB: 177 221 246

HEX: #B1DDF6

PMS: 290C

faulkner

Faulkner

CMYK: 2 5 14 0

RGB: 248 237 217

HEX: #F8EDD9

PMS: 9224U

tupelo

Tupelo

CMYK: 0 20 67 0

RGB: 255 205 107

HEX: #FFCD6B

PMS: 134C

landshark

Landshark

CMYK: 0 82 70 0

RGB: 255 84 74

HEX: #FF544A

PMS: 178C

Do

Use in social media posts, internal communications.

Do Not

Use secondary colors without partnering it with a primary color.

Looking for some colors for your next design?

This process is a great guide for selecting colors.

By making selections from our primary and secondary colors, we can create unique color palettes for any situation. Colors should always be appropriate for the intended audience and visual tone, and the ratio in which you use the selected colors matters too.

 

Choose your Primary Colors

You do not have to use all of them, but remember that your end product needs to look like it came from Ole Miss.

oxford bluelyceum redmagnolia white

 

 

Choose Secondary Colors

This is where your audience plays a role in your decision-making. What colors will be attractive to them while at the same time not offsetting the value of your selected primary colors.

faulknertupelolandsharkB.B.riverpowder blue

 

 

 

Base Palette

Your base palette is the combination of primary and secondary colors you choose to use in your design.

oxford bluelyceum redriverfaulkner

 

 

 

 

 

Formal and reserved use of the example palette

Think invitations, executive communications, external audiences, alumni.

formal palette

 

 

Informal and bold use of the example palette

Think social media, longer publications, internal audiences.

Building a palette for a design?

Our brand services team can help you find the perfect color combinations to capture your audience.

Get in touch with our brand specialist.

Need to see more?

Here is a deeper look at how we approach color and other brand elements.