Brand Guidelines

More than a logo. More than a tagline. More than an ad campaign.

Why is our brand important?

It gives us a unique identity and point of view.

It can help our university connect with many audiences through informed and relevant interactions. Said another way, it’s the promise we make to our audiences, every day.

At Ole Miss, our brand focuses on our distinct promise: providing academic excellence and everlasting opportunity, to ensure the advancement and well-being of all Mississippians.

 

  • Visual Representation

    Photography and video are powerful assets for visual storytelling. It helps us tell the rich, full story of our university. By aligning our approach to photography, we can create a look and feel that’s distinctly ours.

    Visual Storytelling

  • Written Storytelling

    We communicate not only what we do, but also the attitude with which we do it. We elevate our strengths, inspire our messaging and voice, and identify what our audiences can expect from us. It inspires the look, feel, and tone of communications. Ultimately, the narrative forms the basis of our brand’s unique identity.

    Written Storytelling